Zephyr

Zephyr is a future forward e-bike industry event bringing industry leaders together to showcase the latest innovations in e-bike technology. The branding needed to feel modern, futuristic, and minimal while capturing the sleek innovation of the industry.

I designed a custom logo mark that blends a bold Z shape with a circular wheel form, symbolising motion and progress. The typography is clean and sophisticated, reinforcing the high-end feel of the event. The colour palette is minimal and sleek, with a balance of dark tones and subtle highlights to create a premium look.

Beyond the logo, I developed the full branding and creative direction, from typography to imagery and event visuals. The result is a cohesive identity that establishes Zephyr as the premier event for showcasing e-bike innovation.